Terms of Service

Last updated: May 5, 2026

These Terms of Service ("Terms") constitute a legally binding agreement between you, whether personally or on behalf of an entity, and Kujato LLC, doing business as Site Rival and siterival.com ("SiteRival," "Company," "we," "us," or "our"), concerning your access to and use of our websites, dashboards, hosting, content, SEO, analytics, AI-assisted tools, email, forms, support, and related services (collectively, the "Services"). By using the Services, creating an account, signing an order, paying an invoice, or clicking a purchase link, you agree to these Terms. If you use the Services for a company or other organization, you represent that you have authority to bind that organization.

If you have a separate written agreement with the Company, that agreement controls where it conflicts with these Terms. Otherwise, these Terms apply.

1. Services

The Company provides website builds, managed hosting, CMS tools, local SEO services, AI search readiness services, analytics and reporting, forms, email-related setup, publishing workflows, backups, support, and related implementation services for local businesses. Specific features, deliverables, page counts, keyword counts, content volume, email send allowances, support scope, and pricing are determined by your selected plan, invoice, checkout page, written proposal, or other applicable order.

Published plan descriptions are not a guarantee of ranking, traffic, leads, revenue, uptime, search engine treatment, AI answer inclusion, third-party platform approval, or business results. Search engines, AI systems, maps platforms, ad networks, review platforms, email providers, payment processors, hosting providers, and other third parties make independent decisions that the Company does not control.

2. Accounts and Access

You are responsible for keeping account credentials secure and for all activity under your account. You must provide accurate, current, and complete information and promptly update it when it changes. The Company may refuse, suspend, or terminate access if we reasonably believe your account is inaccurate, compromised, abusive, unlawful, unpaid, or creates risk for the Company, our customers, or third parties.

3. Customer Responsibilities

You are responsible for your business information, credentials, approvals, domain access, third-party account access, legal claims, licensing rights, and all materials you provide to the Company. You agree to respond promptly to requests for feedback, approvals, content, credentials, and business details needed to deliver the Services. Delays caused by missing information, approvals, third-party access, or customer dependencies may extend timelines and do not excuse payment obligations.

You represent that you have the rights to provide all text, images, logos, videos, reviews, customer information, trademarks, credentials, and other materials you submit. You must not submit unlawful, infringing, deceptive, defamatory, obscene, discriminatory, regulated, or harmful material.

4. Billing, Subscriptions, and Taxes

Fees are due as stated at checkout, in your invoice, plan, proposal, or written agreement. Unless stated otherwise, recurring Services bill in advance and continue until canceled or terminated. One-time build fees, setup fees, migration fees, custom work, third-party costs, and usage-based charges are non-refundable except where required by law or expressly stated in writing by the Company.

You authorize the Company and our payment processors to charge your payment method for applicable fees, renewals, taxes, overages, late fees, and other authorized charges. Charges may appear on your statement under SiteRival, Site Rival, siterival.com, Kujato, Kujato LLC, Stripe, or another descriptor shown at checkout, on your invoice, or by the applicable payment processor. If payment fails, we may suspend work, withhold launch, limit dashboard access, pause hosting or support, remove nonessential features, or terminate Services after reasonable notice where practicable. You are responsible for taxes, duties, and government charges other than taxes on the Company's income.

Promotions, free months, credits, and discounts apply only as stated and may be conditioned on payment of setup or build fees, maintaining an active subscription, or other requirements. Credits have no cash value and are not transferable unless the Company says otherwise in writing.

5. Cancellations and Termination

You may cancel recurring Services by using available account tools or contacting the Company. Cancellation stops future renewals but does not automatically refund past charges, setup fees, build fees, work already performed, third-party costs, or the current billing period unless required by law or agreed in writing.

The Company may suspend or terminate Services if you breach these Terms, fail to pay, create security or legal risk, misuse the Services, request work that is unlawful or unethical, interfere with our systems, or use the Services in a way that harms the Company, our vendors, or other customers. Upon termination, your right to use hosted Services and Company-controlled tools ends.

6. Website Builds, Revisions, and Acceptance

Website build scope is limited to the deliverables in your plan, checkout page, proposal, invoice, or written agreement. Unless otherwise stated, revisions are limited to the included revision rounds. Additional revisions, custom integrations, copywriting, design work, emergency work, data migration, domain recovery, third-party troubleshooting, or out-of-scope requests may require additional fees.

Deliverables are considered accepted when you approve them, publish them, use them publicly, fail to provide requested feedback within a reasonable time, or otherwise indicate approval. Minor defects that do not materially prevent use of the Services do not delay payment obligations.

Website Errors, Corrections, and Launch Risk

Websites, software, integrations, DNS, hosting, analytics, forms, payments, email, SEO tools, AI tools, and third-party platforms are complex and may contain bugs, mistakes, omissions, broken links, display issues, content errors, accessibility issues, downtime, tracking discrepancies, data sync issues, deliverability problems, security vulnerabilities, or other defects. You acknowledge that website and software issues may occur even when commercially reasonable care is used.

Your sole and exclusive remedy for errors in our work is for the Company, at our option, to use commercially reasonable efforts to correct the issue, provide a workaround, restore from an available backup, re-perform the affected service, or provide a service credit where we determine appropriate. The Company is not responsible for lost leads, lost revenue, lost rankings, lost advertising spend, reputational harm, customer disputes, missed appointments, failed form deliveries, third-party account actions, or other consequential losses arising from website issues, outages, publication mistakes, content errors, tracking problems, or service interruptions.

You are responsible for reviewing and approving your website, forms, pricing, offers, claims, legal notices, licenses, credentials, service descriptions, accessibility requirements, privacy disclosures, and other public-facing content before and after launch. Continued use, launch approval, publication, or failure to report an issue within a reasonable time constitutes acceptance of the applicable deliverable, subject only to our correction obligations described above.

7. SEO, GEO, AI, and Marketing Results

SEO, local visibility, AI search readiness, content, schema, llms.txt-style discovery, analytics, backlinks, keyword tracking, and related services are professional efforts, not guaranteed outcomes. The Company does not guarantee search rankings, Google Business Profile performance, local service ad placement, review display, indexing, AI overview inclusion, ChatGPT/Gemini/Perplexity visibility, lead volume, conversion rate, or revenue.

AI-assisted and automated tools may generate drafts, images, recommendations, metadata, schema, reports, or other content. You are responsible for reviewing and approving public-facing claims, regulated statements, pricing, warranty language, credentials, licenses, and service descriptions before publication. The Company may edit, refuse, or remove content that we believe creates legal, reputational, SEO, security, or platform risk.

8. Third-Party Services

The Services may use or integrate with third parties such as AWS, CloudFront, Stripe, Google Analytics, Google Search Console, Google Workspace, Google Maps, Resend, DataForSEO, OpenAI, xAI, image processing providers, analytics providers, domain registrars, scheduling tools, CRMs, payment tools, review platforms, and other customer-selected services. Third-party services are governed by their own terms and privacy policies. The Company is not responsible for third-party outages, pricing changes, data practices, account restrictions, rejected content, deliverability decisions, ranking decisions, loss of access, or changes to third-party APIs or policies.

You authorize the Company to access, configure, connect, and process data from third-party services as reasonably needed to provide the Services. You remain responsible for maintaining required third-party accounts, permissions, licenses, payment methods, and compliance.

9. Hosting, Security, Backups, and Availability

The Company uses commercially reasonable efforts to provide secure and reliable hosting and platform services, including safeguards such as HTTPS, backups, access controls, monitoring, and other security measures where applicable. No system is perfectly secure or always available. Maintenance, updates, attacks, vendor outages, DNS issues, internet failures, customer changes, and force majeure events may affect availability.

Backups are a recovery aid, not a guaranteed archive. You should keep independent copies of materials that are important to your business. The Company may modify infrastructure, hosting providers, caching, security controls, or technical architecture at any time to improve reliability, security, cost, or performance.

10. Acceptable Use

You may not use the Services to violate law, infringe rights, distribute malware, send spam, scrape or attack systems, bypass security, misrepresent identity, upload harmful code, harass others, publish deceptive claims, process unlawful data, interfere with service operations, or resell the Services without written permission. We may remove content, throttle traffic, suspend accounts, block requests, or notify authorities if we reasonably believe misuse has occurred.

11. Intellectual Property

The Company and its licensors own the Services, platform, software, source code, dashboards, templates, tooling, workflows, processes, know-how, AI prompts, internal systems, reusable components, design systems, documentation, and pre-existing materials. Except for the limited rights expressly granted to you, no ownership in Company technology or intellectual property transfers to you.

Subject to full payment of all amounts owed and your continued compliance with these Terms, the Company grants you a limited, non-exclusive, non-transferable license to use the final website output and hosted materials we create for your business for your internal business and public marketing purposes. Unless otherwise agreed in writing, this license does not include Company source code, platform code, CMS code, admin tools, deployment scripts, infrastructure configuration, proprietary templates, or reusable components.

You retain ownership of your pre-existing logos, trademarks, business information, customer data, and materials you provide. You grant the Company a worldwide, non-exclusive license to host, copy, modify, publish, display, distribute, back up, process, and create derivative works from your materials as needed to provide, secure, improve, and promote the Services. Unless you opt out in writing, the Company may identify you as a customer and display non-confidential examples of work in portfolios, case studies, sales materials, and marketing.

12. Confidentiality

Each party may receive non-public business, technical, financial, customer, credential, or operational information from the other. The receiving party will use reasonable care to protect confidential information and use it only for the relationship. Confidentiality obligations do not apply to information that is public, independently developed, rightfully received from another source, or required to be disclosed by law.

13. Privacy and Data

Our Privacy Policy explains how we collect, use, disclose, and protect personal information. By using the Services, you agree that the Company may process data as described in the Privacy Policy and as needed to provide the Services. You are responsible for providing any privacy notices, consents, cookie disclosures, email marketing compliance, text message compliance, and customer-facing legal terms required for your own website and business.

14. Disclaimers

The Services are provided "as is" and "as available." To the maximum extent permitted by law, the Company disclaims all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, title, non-infringement, uninterrupted operation, error-free operation, data accuracy, rankings, traffic, leads, revenue, deliverability, accessibility compliance, legal compliance, security, or results. Advice, recommendations, audits, reports, AI outputs, website checks, and analytics are informational and do not constitute legal, tax, accounting, medical, financial, or professional advice outside the Company's service scope.

15. Limitation of Liability

To the maximum extent permitted by law, the Company will not be liable for indirect, incidental, special, consequential, exemplary, punitive, or lost-profit damages, or for loss of revenue, goodwill, data, business opportunity, search ranking, advertising performance, leads, customers, appointments, form submissions, emails, third-party account access, or website availability, even if advised of the possibility of those damages.

To the maximum extent permitted by law, the Company's total liability for all claims arising out of or relating to the Services or these Terms will not exceed the amount you paid to the Company for the affected Services during the three months before the event giving rise to the claim, or $500, whichever is greater. Some jurisdictions do not allow certain limitations, so some limitations may not apply to you.

16. Indemnification

You agree to defend, indemnify, and hold harmless the Company, its owners, employees, contractors, vendors, affiliates, and agents from claims, damages, losses, liabilities, costs, and expenses, including reasonable attorneys' fees, arising from your materials, instructions, approvals, business practices, products or services, customer relationships, website visitors, form submissions, marketing claims, breach of these Terms, misuse of the Services, violation of law, infringement of third-party rights, or disputes between you and your customers or vendors.

17. Governing Law and Disputes

These Terms are governed by the laws of the State of Texas, without regard to conflict-of-law rules, unless a written agreement states otherwise or applicable law requires a different law. Before filing a claim, each party agrees to try to resolve the dispute informally by giving written notice and allowing at least 30 days for good-faith discussion. Claims must be brought within one year after the claim arises unless applicable law requires a longer period.

18. Changes to These Terms

The Company may update these Terms from time to time. Updates are effective when posted unless a later date is stated. Continued use of the Services after updates means you accept the updated Terms. Material changes may also be communicated through the dashboard, email, invoice notes, or other reasonable means.

19. Contact

Questions about these Terms may be submitted through siterival.com/contact.